Getting Radio Play

A conversation on Twitter sparked a conversation on what radio programmers look for in the pile of music that is sent to a radio station on a weekly basis.
Once a week when I come in to do my show, I scan through a stack of music that sits in the music librarian’s box. I judge a book by its cover and look for… stylish album art. It is low and vain, but it is all about what gets my attention. That is what you can expect from a small community radio station. Or me at least.
If that option is not available to you, then I suggest the cleaner and simpler your presentation the better. The one thing I dislike the most about home made album cases and cd duplication is messy hand writing and pixelated graphics. Please make sure everything is neat, tidy and high quality.
A corporate station is a completely different story. From the horse’s mouth (a local drive-time DJ), here are some tips on how to submit your music for radio play. This applies everywhere.
1. A Focus Track
We only have a few minutes to spare, what song out of ALL your songs do you want us to hear the most. It should be the song that best represents your band and album.
2. Album Name
Perhaps we want to see the artistry of your vocabulary. Or we just want to know what to call it… instead of just saying “it”. It’s important to highlight the name of your album.
3. Release & Impact Dates
When is your album coming out? Do you have an album release party? What upcoming dates affect me?
4. Label Contact Information
If we have any questions about your group, how can we get a hold of you, your manager or record label? Include e-mail, phone and mailing address.
5. Short and Sweet Bio
When I took screen writing classes in college, we were taught to pitch our story to a producer in the time it takes to travel in an elevator. Learn the same concept.
6. Tour Dates
I’d hope if you sent your album to me, you’d be touring in my broadcasting area. Please include a list of tour dates especially if you’re be in the area.
7. The Dreaded FCC
Does your music contain profanity or other obscene and indecent lyrics? If so, please mark which ones do. According to FCC regulations, we can not play such music and it could risk our broadcasting license.